The Digital Display is a US based organization that makes Electronic Billboards for installation at Highways and Freeways. The billboard used to have pre-programmed software which used to run ads on predefine time slots. For the change in scheduling of ads and ads themselves, it was required to manually visit the site (billboard) and over write the existing software. This required substantial time and allocation of human resource. This was, therefore, a cumbersome and costly exercise.